Tamron announces the presentation by the Technical Image Press Association (TIPA) of its TIPA Award 2021 to two TAMRON lenses: 17-70mm F/2.8 Di III-A VC RXD (Model B070) for “BEST STANDARD ZOOM LENS” and 70-180mm F/2.8 Di III VXD (Model A056) for “BEST TELEPHOTO ZOOM LENS.” TAMRON has been honored with TIPA Awards for eight consecutive years.
BEST STANDARD ZOOM LENS
Tamron 17-70mm f/2.8 Di III-A VC RXD Lens for Sony E: $799 at B&H and Adorama.
BEST TELEPHOTO ZOOM LENS
70-180mm F/2.8 Di III VXD (Model A056) : $1,199 Amazon, B&H, Adorama
Excerpt from the Award Citation of the TIPA Jury:
BEST STANDARD ZOOM LENS : 17-70mm F/2.8 Di III-A VC RXD (Model B070)
A midrange zoom is an excellent choice for family, outdoor, and travel photography. When it’s fast (here f/2.8 throughout the focal length range), lightweight (525 g/18.5 oz) and compact 119.3 mm (4.7 inch), it can quickly become a regular photo companion. The Tamron 17-70mm is built for Sony E mount, APS-C cameras, thus the effective focal length is about 25.5-105 mm; it can be mounted on full frame Sony camera using the camera’s APS-C crop mode. It incorporates Tamron’s Vibration Compensation system and can focus as close as 19 cm (7.5 inch) at the wide setting and 39 cm (15.4 inch) at the telephoto. The constant f/2.8 aperture means low-light shooting is enhanced with potential for excellent soft background effects as well.
BEST TELEPHOTO ZOOM LENS : 70-180mm F/2.8 Di III VXD (Model A056)
This fast, versatile zoom can serve equally well as a landscape, wedding candid, portrait, or travel lens. Versatility extends to its full compatibility with various camera features, including Fast Hybrid and Eye AF, a close focusing distance 0.85 m (33.5 inch), and Tamron’s VXD, a quick and quiet linear motor that is ideal for video and still photography alike. Portability is another attractive feature, one that encourages always packing this lens. Compact and lightweight, it’s a mere 15 cm (5.9 inches) at the 70 mm and weighs a mere 0.8 kg (28.6 oz), plus special weather-sealing and lens coating allows for secure use even in inclement weather. And having a constant aperture throughout the focal length range means full advantage can be taken of bokeh effects for portraits and nature photography alike.
About the TIPA Awards
The TIPA Awards are world-renowned as the most influential photo and imaging product awards in the industry. The Technical Image Press Association (TIPA) has a worldwide membership of photo and imaging magazines from 14 countries across five continents. Once a year the editors of TIPA’s member magazines meet to vote for the best photo and imaging products in each category.
About Tamron
“New Eyes for Industry” is Tamron’s philosophy. This creed is consistent with the company’s position as a manufacturer of a wide range of original optical products, from interchangeable lenses for digital cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all its business activities.
Optical Product Line-up:
Interchangeable lenses for Digital SLR and Mirrorless cameras, Camcorder lenses, Digital still camera lenses, Drone lenses, Optical device units, Surveillance camera lenses, FA and Machine vision lenses, Automotive camera lenses, Camera module, Test plates, etc.
