Sony FE 300mm f/2.8 GM OSS Lens Announced, Price $5,998

In addition to the Sony a9 III (B&H Photo Video/Adorama), Sony today also announced the new Sony FE 300mm f/2.8 GM OSS Lens, The US price is $5,998 and it will be released on February 23, 2024. Now the new Sony FE 300mm f/2.8 GM OSS Lens is available for pre-order.

Pre-order links:

Sony FE 300mm f/2.8 GM OSS Lens: $5,998 at  Amazon/B&H Photo Video/Adorama 

Sony a9 III: $5,998 at Amazon/B&H Photo Video/Adorama 

Key Features

  • Full-Frame | Maximum Aperture: f/2.8
  • Lightweight, Fast Telephoto Prime
  • Dual XD Linear Motor AF System
  • Optical SteadyShot Image Stabilization
  • Super ED & ED Elements, Nano AR Coating
  • Weather-Sealed Magnesium-Alloy Design
  • Rounded 11-Blade Diaphragm

Continue reading “Sony FE 300mm f/2.8 GM OSS Lens Announced, Price $5,998”

Sony a9 III Officially Announced, Price $5,998

Sony officially announced the new Sony a9 III equipped with the world’s first full-frame global shutter image sensor. The US price is $5,998 and it will be released on February 23, 2024.

Pre-order link:

Sony a9 III: $5,998 at Amazon/B&H Photo Video/Adorama 

Key Features

  • 24.6MP Full-Frame Global Shutter Sensor
  • Up to 120 fps Cont. Shooting with AF/AE
  • Pre-Capture Function; Speed Boost Button
  • Flash Sync at up to 1/80,000 Sec.
  • 4K 120p 10-bit Video; S-Log3 & S-Cinetone
  • 759-Point Phase-Detect AF with Tracking
  • 8-Stop 5-Axis In-Body Image Stabilization
  • 9.44m-Dot EVF with 240 fps Refresh Rate
  • 3.2″ 2.1m-Dot 4-Axis Touchscreen LCD
  • Dual CFexpress Type A/SD Card Slots

Continue reading “Sony a9 III Officially Announced, Price $5,998”

Sony a7R V Firmware Ver.2.01 & a6700 Firmware Ver.1.02 Released

Sony released the new firmware update version 2.01 for Sony a7R V and firmware version 1.02 for a6700 camera. You can follow the links below to download the new firmware updates.

Sony a7R V Firmware Version 2.01

  • Fixes an issue where JPEG files could not be enlarged and played
  • Fixes an issue where the power may not turn on or turn off even if the Power switch is used
  • Fixes an issue where the Switch V/H AF Area feature may not work correctly
  • Fixes a Creators’ App issue where the Auto Time Correction and Auto Area Adjustment features may turn off
  • Improves the operational stability of the camera

Benefits and Improvements

Sony a6700 Firmware Version 1.02

Benefits and Improvements

  • Fixes an issue where some movie metadata (Shutter SpeedApertureISO, etc.) may not be recorded
  • Fixes an issue where JPEG files could not be enlarged and played
  • Fixes an issue where the Switch V/H AF Area feature may not work correctly
  • Fixes a Creators’ App issue where the Auto Time Correction and Auto Area Adjustment features may turn off
  • Improves the operational stability of the camera

The new Sony a7R V mirrorless camera is now in stock and shipping at major US stores: $3,898 at B&HAmazonAdorama.

Sony a7R V Vs. Canon EOS R5 Vs. Sony a7R IV Specs Comparison

Stay tuned with us and read more Sony Rumors here.

Also join the Sony Camera Users Facebook Group to share your Sony photography.

Venus Optics Laowa 8-16mm f/3.5-5 Zoom CF Lens Officially Announced

The Laowa 8-16mm f/3.5-5 Zoom CF lens from Venus Optics is now officially announced. The APS-c format ultra-wide angle zoom lens will be available for Sony E, Fujifilm X, Nikon Z, Canon RF, and Canon EF-M mounts.

The 8-16mm lens offers an ultra-wide perspective of 82.8°-120.9°, making it perfect for various photography genres such as landscape photography, architectural marvels, and wide-angle portraits. Content creators can also utilize the lens to create a unique perspective for their vlogs. Priced at only 549 USD, this lens is also an excellent choice for beginners who want to explore the world of ultra-wide photography at an affordable price level.

Venus Optics lenses are sold at Adorama and B&H.

Here are the details: Continue reading “Venus Optics Laowa 8-16mm f/3.5-5 Zoom CF Lens Officially Announced”

Sigma 10-18mm f/2.8 DC DN Contemporary Lens Officially Announced

Sigma today officially announced the new 10-18mm f/2.8 DC DN Contemporary ultra-wide lens for APS-C mirrorless cameras. The US price of the Sigma 10-18mm F2.8 DC DN is $599 and will be available from October 26th. Pre-orders open at Adorama | B&H and soon Amazon.

The ultra-wide 10-18mm F2.8 DC DN Contemporary zoom lens will be available in Sony E, Fujifilm X and Leica/Panasonic/Sigma L-mount, giving a 15-27mm equivalent range in full-frame terms. This lens will be perfect for travelers, vloggers, and family photographers looking for excellent image quality as well as mobility. With its f/2.8 maximum aperture and 7-blade diaphragm, pleasant bokeh and strong low-light performance is ensured. Continue reading “Sigma 10-18mm f/2.8 DC DN Contemporary Lens Officially Announced”

Development announcement of SIGMA 70-200mm F2.8 DG DN OS|Sports

Sigma has announced the development of the Sigma 70-200mm F2.8 DG DN OS Sports lens for E mount and L-mount mirrorless cameras.

Specs released by Sigma France show it will have 20 elements in 15 groups, including six fluorite-like FLD elements, two super-low dispersion elements and three aspherical lenses. It will have a 77mm filter diameter and will weigh 1345g (47.4 oz) in L-mount form and 10g (0.7 oz) less in E-mount.

Pricing has not yet been announced but the company says it will be available from December this year. This is going to be an affordable alternative to the current super expensive (and excellent performance) Sony FE 70-200mm F2.8 GM OSS II Lens. Continue reading “Development announcement of SIGMA 70-200mm F2.8 DG DN OS|Sports”

Rumored Sony a9 III Specs: 44MP, 8K60p, 4K120p, 26fps

Here are the latest, updated rumored Sony a9 III specs. The headline-grabbing features include a remarkable 44MP resolution, astonishing 8K video capabilities at 60p, 4K video at 120p, and a fast continuous shooting speed of 26fps.

The rumors suggest that the heart of the Sony a9 III lies in its groundbreaking 44MP stacked CMOS sensor, a remarkable leap forward from the 24MP sensor found in the current Sony a9 II model. This 44MP sensor promises a staggering resolution, providing photographers with unparalleled flexibility in cropping images and capturing exquisite detail that truly elevates the art of photography.

Reports also suggest that the a9 III can support impressive 8K 60p and 4K 120p video recording. These video capabilities will make the camera extremely versatile for professional cinematography, documentaries and commercial work. In particular, 8K video offers an advanced level of detail thanks to its huge image resolution. Here are more details on the Sony a9 III Specs: Continue reading “Rumored Sony a9 III Specs: 44MP, 8K60p, 4K120p, 26fps”

Sony a7 IV Firmware Update Ver. 2.01 Released

Sony released a new firmware update 2.01 for the Sony A7IV camera.

The Sony a7 IV is the fourth generation of the company’s core a7 full-frame mirrorless camera model. You can find the details and download the new Sony firmware update below.

You can download the Firmware Ver 2.01 for Sony a7 IV: Continue reading “Sony a7 IV Firmware Update Ver. 2.01 Released”

Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens Priced $1,299 – Available for Pre-Order

Tamron Officially announced the new Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens (Model A065) for Sony E-mount.

The US price is $1,299 and it will be released on October 12, 2023. Now the new Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens is available for pre-order at B&H. Tamron is well known for making for E-mount. See Tamron lenses here.

Key Features

  • Full-Frame | f/2.8 to f/22
  • Fast, Compact Mid-Range Zoom
  • Vibration Compensation IS
  • VXD Linear Motor Focus Mechanism
  • Moisture-Resistant Construction
  • Fluorine Coating

Pre-order link:

Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens for Sony E: $1,299 at B&HAdorama. Continue reading “Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens Priced $1,299 – Available for Pre-Order”

Tamron 17-50mm f/4 Di III VXD Lens Priced $699, Available for Pre-Order

Tamron has announced the new Tamron 17-50mm f/4 Di III VXD Lens (Model A068) for Sony E-mount.

The US price is $699 and it will be released on October 19, 2023. Now the new Tamron 17-50mm f/4 Di III VXD Lens is available for pre-order at B&HPhoto and Adorama.

Tamron is well known for making for E-mount. See Tamron lenses here.

Tamron 17-50mm f/4 Di III VXD Lens (Sony E) Specs:

Focal Length
17 to 50mm
Maximum Aperture
f/4
Lens Mount
Sony E
Lens Format Coverage
Full-Frame
Focus Type
Autofocus
Image Stabilization
No
Filter Size
67 mm (Front)
Maximum Aperture
f/4
Lens Mount
Sony E
Lens Format Coverage
Full-Frame
Minimum Focus Distance
7.5″ / 19 cm
Focus Type
Autofocus
Image Stabilization
No
Filter Size
67 mm (Front)

Pre-order link:

Tamron 17-50mm f/4 Di III VXD Lens: $699 B&HPhoto and Adorama.

Press Release: Continue reading “Tamron 17-50mm f/4 Di III VXD Lens Priced $699, Available for Pre-Order”