Category: Sony

Sony has officially announced the new Sony A7 IV. It does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

The newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.

The new sensor is combined with Sony’s Bionz XR processing engine to deliver speed and resolution, with a host of new AF modes. New to the Sony A7 IV is an Eye AF Birds mode and Eye AF for video. These join the existing Eye AF and Animal Eye AF modes.

The a7 IV will be available from late December 2021 at a recommended price of $2499, a $500 increase over the launch price of the a7 III.

Pre-order links:

Sony a7 IV: $2,498 at Amazon, B&H, Adorama.

Sony a7 IV with 28-70mm Lens: $2,698 at Amazon, B&H, Adorama.

Sony HVL-F60RM2 Wireless Radio Flash: $548 at Amazon, B&H, Adorama.

Sony HVL-F46RM Wireless Radio Flash: $398 at Amazon, B&H, Adorama. Continue reading “Sony A7 IV Announced, Priced $2,498, Available for Pre-Order”