Sony A7 IV: the Best Selling in the First Half of August 2023

CAPA CAMERA WEB posted the best selling products of Yodobashi Camera’s interchangeable lens digital cameras in the first half of August 2023.  Sony a7 IV (Amazon, B&H, Adorama) wins the top 1 position, followed by Canon EOS R6 Mark II (Amazon/B&H Photo Video/Adorama) .

Top 10 brand new digital camera sales ranking from August 1st to August 15th, 2023:

Sony a7 IV: Best Selling in the First Half of August 2023

  • The first place is Sony A7 IV, which regained the top spot after they lost last time. By manufacturer, Sony accounted 6 models and Canon and Nikon followed with two models each.
  • The second place is the Canon  EOS R6 Mark II body.  Last time, Canon had only one model in the ranking, but this time, Canon EOS R10/RF-S18-150 IS STM Lens Kit was also ranked in the 9th place.
  • Last time’s top-ranked Nikon Z 8  body is out of stock or out of the ranking. It was not possible to win consecutively with the momentum that jumped to the top. Since the first appearance in the second half of May, Nikon Z 8  has been alternating between 1st and 4th place, so being out of the ranks at this timing is a big blow.

Since the launch of Nikon Z8, there has been a fierce battle between Sony A7 IV and Nikon Z8 in Yodobashi’s rankings, but this time Sony A7 IV, which ranked the 2nd last month, has returned to the top, and the previous top Nikon Z8 has been out of the rankings. . Since Nikon Z8 has been “backordered” at Yodobashi for a long time, it seems likely that this result is a shortage of supply.

Sony A7 IV and Sony A7R V have recently maintained high popularity, and the new product Sony A6700 has also been ranked high.

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