Fujifilm Unveils Latest Development Roadmap for Interchangeable Lenses in X Series of Mirrorless Digital Cameras

Addition of three new XF lenses creates an extensive 42-lens lineup, broadening the X Series’ reach

Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today unveiled its latest development roadmap for interchangeable XF lenses in the X Series of compact and lightweight mirrorless digital cameras. The latest roadmap features the addition of three new lenses: a large-diameter mid-telephoto prime lens, a standard macro lens, and an ultra-wide-angle prime lens.

Fujifilm has been expanding the lineup of XF lenses to broaden the appeal of premium image quality and advanced mobility made possible by the X Mount system1. As part of this expansion, a medium telephoto prime lens joins the new generation of large-aperture prime lenses, which will now cover broad focal lengths from 18mm (wide angle, equivalent to 27mm in the 35mm film format) to 56mm (mid-telephoto, equivalent to 85mm in the 35mm film format). These lenses will offer outstanding image quality and image-resolving power in an extremely broad range of photographic situations.

Additionally, as part of this roadmap, the compact prime series of XF lenses will have two additions: a standard macro lens and an ultra-wide-angle lens. These complement existing lenses in the XF Series by expanding the situations for suitable lens use, catering to users’ diverse needs.

Interchangeable lenses newly added to the roadmap:

XF56mmF1.2 Lens – A fast, medium telephoto prime lens

A mid-telephoto lens to join the new generation of “large-aperture prime lenses” in the XF Series.

XF30mmF2.8 R Macro Lens – A standard macro lens

A compact macro lens with a standard angle of view. Its compact and lightweight design makes it a perfect walkaround lens, covering a wide range of image-making situations including snapshots, landscape, portrait, as well as tabletop photography of foods and accessories.

XF8mmF3.5 Lens – An ultra-wide-angle prime lens

A compact ultra-wide-angle lens that will be the widest X Mount prime lens in the XF Series. Despite the ultra-wide-angle focal length, the lens is compact and lightweight, making it an ideal walkaround lens.

“We listened to consumers’ thoughts, wants, and needs, and responded with a comprehensive set of new lenses that will enhance any Fujifilm photographer’s kit,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “With our versatile lineup now including 42 lenses, including the three that were just added to the development roadmap, Fujifilm continues to demonstrate its commitment to helping our community find new creative moments through lenses that allow the creator to see things differently.”

XF30mmF2.8 R Macro and XF56mmF1.2 are expected to be available in late 2022. XF8mmF3.5 is expected to be available in early 2023.

1The X Mount is Fujifilm’s lens mount for its X Series of mirrorless digital cameras equipped with an APS-C sensor

Fujifilm Introduces X-H2S Mirrorless Digital Camera

Pre-order links:

Fujifilm X-H2S: $2,499.95 at Amazon, B&HAdorama.

Fujifilm XF 18-120mm f/4 R LM PZ WR Lens: $899.95 at Amazon, B&HAdorama.

Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR Lens: $1,999.95 at Amazon, B&HAdorama.

Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today announced the launch of its next flagship X Series mirrorless digital camera, FUJIFILM X-H2S (X- H2S). The most advanced X Series mirrorless camera yet, X-H2S includes advanced features for both still photography and video. It is also the first APS-C digital camera of its kind to feature Fujifilm’s 26.16MP X-TransTM CMOS 5 HS imaging sensor, a stacked, back-side illuminated imaging sensor with a signal reading speed up to four times faster than Fujifilm’s previous X-TransTM CMOS 4*1.

X-TransTM CMOS 5, combined with the newly minted X-Processor 5 (which doubles the camera’s processing power compared to X-Processor 4), greatly enhances overall image fidelity at lower ISOs and reduces noise at higher ISOs. Subject-detection AF, which maximizes the tracking speed and accuracy of moving subjects is now made possible through the incorporation of an AI processor.

For video, X-Processor 5 enables the recording of 10-bit 4:2:2 video in resolutions up to 6.2K/30P and frame rates as fast as 4K/120P and FHD/240p. Support for professional codecs, like Apple ProRes HQ/ Pro Res 422/ Pro Res LT, provide incredible flexibility within post-production workflows, while also minimizing power consumption, thereby extending the camera’s maximum video recording time up to 240 minutes.

“The universal reaction to X-H2S has been, ‘This is exactly what I’ve been waiting for!’ The overwhelmingly enthusiastic response reinforces my belief that X-H2S will be the versatile, hybrid digital camera that can meet the diverse needs of photographers and motion production professionals,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “It’s fun to see so much enthusiasm for this camera, especially since the features it has aren’t normally found at a price point of only $2499.95.”

With these sensor and processor updates, X-H2S achieves substantial performance improvement over other digital camera models on the market, including: Continue reading “Fujifilm Introduces X-H2S Mirrorless Digital Camera”

Fujifilm Introduces FUJINON XF18-120mmF4 LM PZ WR Lens

Hybrid Broadcast/Video/Photo Lens a First for X Series

Pre-order links:

Fujifilm X-H2S: $2,499.95 at Amazon, B&HAdorama.

Fujifilm XF 18-120mm f/4 R LM PZ WR Lens: $899.95 at Amazon, B&HAdorama.

Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR Lens: $1,999.95 at Amazon, B&HAdorama.

Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today announced the launch of FUJINON XF18-120mmF4 LM PZ WR lens (XF18-120mmF4 LM PZ WR), specifically designed for photographers, filmmakers, and image-makers creating both stills and video.

“This lens marks the first collaboration between FUJINON Optics and FUJIFILM X Series engineers, creating a truly hybrid solution for motion production professionals and enthusiasts alike,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “Incorporating our inherent broadcast technology has allowed us to create a lens with both cinema and broadcast- style features that delivers smooth zoom, focus, and iris functionality.”

XF18-120mmF4 LM PZ WR covers focal lengths ranging from the wide-angle 18mm to telephoto 120mm (equivalent to 27mm – 183mm in the 35mm film format). The highly versatile 6.7x power zoom, with its compact design, facilitates a variety of shooting situations including landscape (wide angle) and portraiture (telephoto). The lens is also capable of producing premium-quality video due to the advanced video performance Fujifilm has nurtured in its broadcast and cinema lenses over many years.

The lens offers constant maximum aperture of F4.0 across the entire focal range from wide angle to telephoto. It also has a maximum magnification ratio of x0.2, adding versatility to how the lens can be used to frame images when subjects are closer to the lens.

Thanks to the expertise of FUJINON Optics engineers, XF18-120mmF4 LM PZ WR has minimal focus breathing. As a result, changes in angle of view and variances in optical axis shift that can occur when focusing or zooming the lens are kept to a minimum. In addition to the regular zoom and focus rings, the lens is equipped with other versatile video features including a variable zoom/focus control ring and a custom Fn button. Continue reading “Fujifilm Introduces FUJINON XF18-120mmF4 LM PZ WR Lens”

Fujifilm Introduces FUJINON XF150-600mmF5.6-8 R LM OIS WR Lens

Super-telephoto zoom lens offers premium image quality, lightweight design and outstanding speed

Pre-order links:

Fujifilm X-H2S: $2,499.95 at Amazon, B&HAdorama.

Fujifilm XF 18-120mm f/4 R LM PZ WR Lens: $899.95 at Amazon, B&HAdorama.

Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR Lens: $1,999.95 at Amazon, B&HAdorama.

Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation is pleased to introduce FUJINON XF150-600mmF5.6-8 R LM OIS WR telephoto zoom lens (XF150- 600mmF5.6-8 R LM OIS WR). Engineered for photographers who rely on extreme zoom capabilities, even in the most challenging photographic situations. From distant wildlife to sprawling landscape photography, XF150-600mmF5.6-8 R LM OIS WR is designed to create long-distance images with pinpoint accuracy.

“The outstanding coverage that is achievable with this lens places a range of far- reaching subjects–including wildlife, nature, and landscape details–firmly within frame,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “An incredible focal range paired with fast, reliable autofocus, and a perfectly balanced, lightweight design removes barriers between photographers and their subjects, so their only limitation is their own creativity.”

The lens consists of 24 lens elements in 17 groups including three extra-low dispersion (ED) elements and four Super ED elements, to deliver an advanced level of image resolution edge to edge across the entire zoom range.

Covering 35mm equivalent focal lengths of 229mm – 914mm, image makers can extend the reach of XF150-600mmF5.6-8 R LM OIS WR through either FUJIFILM XF1.4X TC WR or FUJIFILM XF2X TC WR teleconverters. The lens’s longest focal length extends to 1200mm (35mm equivalent of 1828mm), closing distances in an instant.

The fast autofocus system, driven by a linear motor, attains precise focus quickly and accurately, even in the super-telephoto range, where focusing can be difficult due to a shallow depth of field. Continue reading “Fujifilm Introduces FUJINON XF150-600mmF5.6-8 R LM OIS WR Lens”

Fujifilm XF 18-120mm f/4 & XF 150-600mm f/5.6-8 Lenses Specs & Price Info

The first specifications and US price of the upcoming Fujifilm XF 18-120mm f/4 LM PZ WR and XF 150-600mm f/5.6-8 R WR Lenses already leaked online.

Fujifilm X-H2S Specifications Continue reading “Fujifilm XF 18-120mm f/4 & XF 150-600mm f/5.6-8 Lenses Specs & Price Info”

Fujifilm X-H2S Specifications & Price Information

Here are the specifications & US price information of the Fujifilm X-H2S mirrorless camera.

Fujifilm X-H2S Price:

  • Fujifilm X-H2S body: $2499.95
  • File transfer grip: $999.99
  • Vertical battery grip: $399.99
  • Fan: $199.99

Fujifilm X-H2S Main specifications: Continue reading “Fujifilm X-H2S Specifications & Price Information”

What Do You Need to Know Before Buying a Camera?

When you are planning to purchase a camera, it’s probably because you want to take photography beyond your smartphone. You are fond of capturing everything that attracts others’ attention. 

If so, then you need to have a high-end camera that can help you capture amazing images and take your photography skills to the next level. 

However, you need to understand a few things before you purchase a digital camera. 

The article gives you a quick introduction to the features that you must look for in the new camera and the types of devices that you can pick as per your preference. 

Questions You Must Ask Yourself?

Before you buy a camera, ask yourself a few questions. 

What do you want to buy a camera for? Whether you are looking to chase your passion or you are getting it for work? Understand your requirements as it will help you make a wise purchase decision and get you the ultimate device you want. 

What is the overall budget that you can spend exclusively on the camera you need to buy, additional lenses, accessories, and everything? Thorough research will help you know the price of each device and other components you need for extensive photography. 

Let’s now discuss the features that buyers must check while purchasing a camera. 

Memory Card for Storage

Other than the image quality, megapixel range, and zoom quality, there are more aspects that you need to consider while buying a camera. When you are capturing a lot of images and large-size videos, where are you going to save everything? Your camera’s built-in storage will saturate soon with ample multimedia stored on it. 

We are talking about SD cards that you may need to add to the camera for better storage or shoots. We recommend you move data from the camera to your computer and then to an external drive. If you are running out of storage on your computer, refer to more tips on optimizing storage. 

Speed and Performance 

That’s something we all understand and look for while purchasing a camera as we look for the same aspects of smartphone cameras. The MegaPixels (MP) determine the clarity of the image. The higher the megapixels, the sharper the image would be. The ISO indicates how the camera will perform in low-light situations. 

A higher ISO value indicates that you will probably require less light to get the output you desire. Frames per second also affect the quality of the image; however, the FPS rate doesn’t matter until you are capturing a moving picture or videos such as a sports event or wildlife photography. 

Ergonomics

If you are a newbie, opt for a camera that is lighter in weight and comes with compact dimensions. When buying a camera for travel photography, make sure to check the weight and other specifications to avoid buying a device that’s too bulky to hold.

Invest in buying a camera that is easy to carry along and durable. You can visit your nearest store for an in-person shopping experience as you can hold and feel the camera as well as its weight and other features. 

After you complete your search and decide on buying a camera, purchase it from a reputable online store as you may get attractive deals and discounts. 

Interchangeable Lenses

Buying a camera can be a one-time purchase decision for many as it involves a huge investment. You can buy a camera anytime, but you need to invest wisely in lenses. After considering your budget, if you decide to purchase a camera with interchangeable lenses, you open a horizon of endless options. 

More to it, lower number lenses such as 15mm give you a wide angle with more coverage of the scene that you need to capture. Lenses over 85mm work like a telescope and bring farther objects closer. You will get lenses in various sizes and prices, so consider what lens you would want to buy.

Types of Cameras You Can Buy?

  • Point and Shoot

Certainly, the best option when you are planning to purchase a camera for your next vacation. The optical zoom they offer gives you an indifferent experience that your smartphone cannot match. 

  • Bridge Cameras

Quite larger than the point-and-shoot camera, the bridge cameras offer more features with better telephoto and zoom capabilities. They are easy to carry and give you plenty of options when it comes to lenses.  

  • Interchangeable Lens

The options include the popular DSLR and Mirrorless cameras. The availability of quite a lot of lenses makes them one of the popular picks as the photographers get the opportunity to play around with features and be more creative. 

  • Full Frame 

Cameras come in different sizes and features. A full-frame camera implies that the size of the sensor is the same as 35mm negative. The number of pixels in the smaller sensors can be similar to that in full-frame. However, the size of the pixels is smaller.

Tamron 17-70mm f/2.8 Lens for Fujifilm X Coming Soon

The good news is Tamron confirmed that the 17-70mm f/2.8, a highly popular standard zoom lens, will be announced soon for Fujifilm X series APS-c mirrorless cameras.

Tamron already announced that in terms of lenses for Fujifilm X mount, they plan to launch next a a standard zoom, a wide-angle zoom and a telephoto zoom. It’s highly likely that the Tamron 11-20mm f/2.8 DI III-A RXD will be another lens that Tamron will launch, but the telephoto zoom that they mentioned is still unknown for now.

The Tamron 17-70mm f/2.8 Di III-A VC RXD Lens is available for Sony E-mount at B&H and Adorama.

Canon RF-S Lens Roadmap Reveals 5 New Lenses for APS-c

Here is the rumored Canon RF-S lens roadmap mirrorless APS-C camera system. The leaked RF-S Lens Roadmap reveals 5 new lenses for Canon APS-c mirrorless cameras.

Canon recently announced the new RF-S 18–45mm F4.5–6.3 IS STM and RF-S 18–150mm F3.5–6.3 IS STM that are designed to be paired with the new EOS R7 and R10 cameras. In addition to these products, Canon is rumored to announce the following new RF-S APS-C mirrorless lens in the next few months.

  • Canon RF-S 22mm f/2 STM Lens
  • Canon RF-S 11-55mm f/4-4.5 IS STM Lens
  • Canon RF-S 55-250mm f/4.5-7.1 IS STM Lens
  • Canon RF-S 16-55mm f/2.8 IS USM Lens
  • Canon RF-S 32mm f/1.4 STM Lens

Canon EOS R7, R10 and Two New RF-S Lenses Now Available for Pre-order at B&HAdorama.

RF-S 18-45mm F4.5-6.3 IS STM $299.00 B&HAdorama
RF-S 18-150m F3.5-6.3 IS STM $479.00 B&HAdorama
Canon EOS R7 $1,499.00 B&HAdorama
Canon EOS R10 $979.00 B&HAdorama

Join the Canon Camera Users Group to share your Canon photography, ask and answer questions that arise and help each others!

Read more Canon Rumors and get latest Canon News.

Via: PR

Meike 7.5mm f/2.8 Fisheye Lens for APS-C Mirrorless Cameras

Meike 7.5mm f/2.8 Fisheye Lens announced for APS-c mirrorless cameras. The lens is manual focus and it will be available in Sony E, Canon EF-M, Fujifilm X, Micro Four Thirds and Nikon Z mounts.

The price of the manual focus Meike 7.5mm f/2.8 Lens is $149.99. Check availability at Amazon. The lens is available for Micro Four Thirds, Sony E, Fuji X, Canon EF-M and Nikon Z-mount cameras.

The lens is also compatible with the Nikon Z5Nikon Z6 & Z7 full frame mirrorless models when APS-C crop mode is selected. Continue reading “Meike 7.5mm f/2.8 Fisheye Lens for APS-C Mirrorless Cameras”