Welcome to Olympus M.Zuiko Digital ED 150-400mm f/4.5 TC1.25X IS PRO Lens delayed because of high demand post. The super telephoto zoom lens is delayed again. This is the second delay because of a large number of customers who ordered the lens.
Designed for Micro Four Thirds system cameras the lens announced with a very expensive price tag as $7500 at Adorama and B&HPhoto.
According to Olympus this lens has greatly exceeded expectations and received so many pre-orders. Here is the press release translated by machine:
Apology for delay in delivery of M.ZUIKO DIGITAL ED 150-400mm F4.5 TC1.25x IS PRO and supply status
We would like to express our sincere appreciation for your continued patronage of OM Digital Solutions products.
We have received orders for the “M.ZUIKO DIGITAL ED 150-400mm F4.5 TC1.25x IS PRO”, which will be released on January 22, 2021, far exceeding our expectations, and production has been unable to keep up with the demand. We will deliver the product to the customers who have pre-ordered it as soon as it is ready. For those customers who have pre-ordered the product, it is expected that the product will be delivered after the winter of 2021. We would like to express our heartfelt gratitude for the large number of orders we have received and sincerely apologize for the time it will take to deliver the products.
This lens, which was developed by combining our advanced optical technologies, is manufactured and controlled with advanced production and assembly technologies and strict quality standards, and since the daily production volume is limited, it is made to order. We would like to express our deepest apologies for any inconvenience this may cause to customers who have already made reservations, as well as to those who are considering purchasing the product and to all related parties.
In order to deliver high quality products that satisfy our customers, we are making every effort to deliver the products as soon as possible, and we would appreciate your understanding.
We would like to express our sincere appreciation for your continued patronage of OM Digital Solutions products.
In the meantime, OM Digital Solutions has also announced that Micro Four Thirds has achieved number one in market share in the number of units sold by lens mount in Japan.
OM Digital Solutions Co., Ltd. and Panasonic Corporation jointly announced the Micro Four Thirds System standard in 2008 and have endeavored to popularize this standard. In 2020, the 12th year, the interchangeable lens type in Japan In the digital camera market, we achieved the No. 1 share of the number of units by lens mount.
Micro Four Thirds has further expanded the possibilities of enjoying and utilizing images by enhancing the lineup unique to the joint standard and developing the system, and currently, there are 56 supporting companies including BtoB companies. In 2020, four new mirrorless interchangeable-lens cameras that comply with the Micro Four Thirds system standard were introduced, and we have endeavored to revitalize the domestic market. As a result, in 2020, we achieved the top share of the number of lenses by lens mount in the domestic market, 21.7%.
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OK… I believe they are having trouble supplying “all the orders”…but surely they should be able to supply some of the orders?… Something else is wrong
Agreed. The message does not match the circumstances they have described. Some lenses should able to be shipped right now unless there are problems that are not being addressed by the press release.